You just opened a business in Hawke’s Bay and you’re excited to get started.  Now that you finished the paperwork, hung a sign above your door, and swept the entire place, it’s time to figure out your marketing strategy.

That’s where a chamber of commerce comes into question.  By definition, we are an organisation that exists to help promote our local business community.  We are based in the region where you have set up shop and we serve as a way to bring together all the professionals in across the region.

There are a number of perks to joining the chamber that includes; in this issue let’s talk about boosting your publicity.

Publicity Boost:  Being a member of the Chamber can potentially boost your business by having more exposure both online and offline

No one is going to know you exist if you don’t put yourself out there.  Every time you’re mentioned by the Chamber, you will get yourself a free link.  The more links you have from other websites, the higher you rank on Google.  Plus, people who are moving into the area or who are looking for something cool to check out in the community will hear about you more.


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