The iconic buildings, reliably sunny climate, great food and wine all combine to give Hawke’s Bay an attractive, almost Mediterranean lifestyle.

Sport and culture are well catered for with facilities including a recently remodelled Opera House, museums, art galleries and sports arenas. There is a large base hospital and an Institute of Technology whose Viticultural qualifications are now internationally sought after. The region is also home to some of the country’s leading secondary schools.

Scenic attractions include the world’s largest onshore gannet colony (Cape Kidnappers), there are many excellent golf courses and the region hosts several classic road cycle races.

Notable events attracting many outsiders include the region’s annual Art Deco Weekend and the Mission Estate Concert at Mission Estate and Winery.

Economy and Industry

Hawke’s Bay is renowned for its primary sector industries. Cherries and apples, the original staples of the local economy are important: so are those classic New Zealand pastoral activities of sheep and beef farming. Grapes grow well throughout the region, and most famous are the wines developed in the Gimblett Gravels area. The Cabernets and Merlots produced there consistently outperform French competitors in blind taste tests.

The region also produces table vegetables, including organic produce. Food and beverage processing, forestry and manufacturing are significant industries.

Tourism is increasingly important in the region. Built around the region’s climate, iconic buildings, and wineries, Hawke’s Bay hosts many concerts, conferences, sporting events and farmers’ markets.


The Hawke’s Bay is dry and temperate with long hot summers and cool winters. In summer daytime maximums are around 19-24°C falling to 10-15°C in winter.

Rainfall is highly variable – summer can have droughts or heavy rains. In winter Hawke’s Bay is subject to cold southerly winds.

Jobs in Hawke’s Bay

The region’s twin cities of Hastings and Napier have enjoyed strong employment and population growth, which is expected to continue for the foreseeable future.

However elsewhere in the region the job market is much more competitive. The biggest employers are in the health/community services sector, trade and hospitality services, rural production, processing/ manufacturing and business services.

Hawke’s Bay contributed 2.8 per cent to national GDP, provided 3.4 per cent of national employment, and was home to an estimated 3.4 per cent of the national population in the year ending June 2018.

[Source: Statistics New Zealand data, 2018].


You have the enviable choice of being able to live either close to the sea, in a picturesque rural setting, in a friendly suburb or in the middle of a small city.

Housing options in the main urban areas are a mix of suburban family homes and inner-city apartments. Most of Hawke’s Bay homes come with good-sized sections of land complete with areas for outdoor living.


A premier New Zealand food and wine region, Hawke’s Bay is a foodie’s heaven stocked with fine wine, fresh produce and gourmet dining destinations.

Golf and cycling are popular as are wilderness adventures like trout fishing and rafting.


With plenty of primary, intermediate and secondary schools including state-funded public schools and private boarding schools, Hawke’s Bay is well-served for educational facilities.

The main provider of tertiary education is the Eastern Institute of Technology (EIT) which offers a comprehensive range of courses including eight full-time and three partial degree programmes.


A wide range of community health services is available in the Hawke’s Bay.

The main public health facility is the Hawke’s Bay Regional Hospital in Hastings which offers the full complement of health services from emergency to Radiology.

Community services

People living in Hawke’s Bay enjoy easy access to a wide range of community organisations and services.

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